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Partnership owns up to viral video

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Remember this video we showed you guys not so long ago?

Turns out that it was all a cunning plan to promote bike safety.

The viral film was created as part of the Safer Rider campaign to get more riders to take part in advanced training, in particular men in their mid 30s to early 40s due to high casualty rates in this age group. 

Do you think this worked? We think its a very clever idea !

Keep safe guys.


File Filed in Our News by Alex Calton. | Comment Leave a comment.
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